I know the notion of creating your very own content-

rich website might be a little intimidating, but you can do

it. It's not hard. You don't have to be a good write to

have good content on your site. In fact, you don't have to
be a writer at all. There are plenty of successful people

who make a lot of money from Google AdSense and they
don't write a word of that content. We'll talk more about

that later, but you can hire writers, or have guest writers--

it's not hard.

Anyone can create a content-rich Website by

following a few key points:

· Have some discipline--maintain your site.
· Update that site often. Having a schedule is

best.

· Be able to beg, borrow, or commission content

Note: The easiest way of creating an html website is using

a WYSIYUG (what you see is what you get) html editor.

Some of the most popular ones are Frontpage and
Dreaweaver but they are very expensive.

Here's a free html editor, which is equally good:

http://www.imsuccessguide.com/freewebsitebuilder

Discipline is key

The articles you'll want to have on your site should

be short enough so that someone can read them in about

5 minutes. This means you want to stick to articles of 250
to 750 words, with 300 to 600 words optimal. To give you

an idea, a single page in a published novel has about 300

words.

Of course, your real purpose in putting up all these

nice little short articles and changing them out frequently
is not to just put information out into the world. It is to

have a site that people will come back to so that they will

see the Google AdSense ads, and click on them, and then
you will get checks in the mail.

That's a key point, so I'm going to repeat it:

The purpose of having a content-rich

website is to attract people to it, again and

again, so that they will see the ads and click

on them.

First off, why would you want to build content-rich

websites? The short answer is "Because it keeps people on

your site for awhile, it makes them come back, and they

tell their friends about that site."

But why? Well, for one thing, people will stay on a

content-rich site because it takes awhile to read an article
or two. Thus, while they're reading the material, their

peripheral vision (off to the sides) notices little ads that

happen to surround that articles.

And if people start to realize that a certain site has

good content that they like, and in particular, different
content that constantly changes and is updated, then

they'll check back to see what's new.

The worst thing in the world to have is a stagnant

website that never changes. People will visit it exactly

twice--the first time to check it out, and the second one to
see what's changed--and when they find out it hasn't

changed, they most likely won't come back. Ever.

What are Content-Rich Sites and Why Have One?

A content-rich site is one that has lots of informative

articles up at it, usually centered around a theme. Most
sites can't quite pull off being WikiPedia, so they specialize.

For instance, you could do a site for dog owners. Possible

articles on that site would cover:

· How to figure out what kind of dog you want
· Where to get a dog
· How to deal with a puppy
· Life stages of a dog
· House-training puppies
· Dog training
· What to feed dogs
· Whether to get more than one dog
· How to socialize dogs with other dogs and with

cats

· Exercise needs of dogs
· Training dogs to do tricks
· Treating fleas
· Common dog ailments and when to go to the

vet

· Dog nutrition
· Taking your dog on a trip

While we can't guarantee results, of course, since a

lot of your success lies in your own hands, we wouldn't
have written this book if we didn't believe in the power of

Google AdSense. A lot of webmasters are making a lot of
money off of AdSense, and there's no reason you shouldn't

be one of them.

The amount of money you can make with Google

AdSense mainly depends on what user needs your Website

fills. For instance, a site about women's issues can make
some serious bucks on AdSense because of the high level

of competition for related keywords.

The CPC (cost per click) is the amount you get paid

every time a user clicks on one of those ad banners. CPC

rates for competitive keywords can be more than $1,
which translates directly to your site's earning potential

within the program.

However, if you're in a less competitive market,

you'll make less money--that's just a fact of life. Still, it's

unusual to see anyone using Google AdSense report
earnings of less than an effective $1 CPM (cost per 1000

impressions), and the average runs in the range of $4-$5

CPM. Some people are making an effective CPM of $15 or
more with AdSense. Oh, and best yet, this is all after

Google takes its commission.

About that commission...commission is definitely one

thing is that's a little bit ambiguous with AdSense. Google doesn't publicize it's "cut", and only displays the

publisher's cut in proprietary member reports, so getting
good, accurate information on this has been difficult.

It's one thing to hear about all the great advantages

Google AdSense offers, including how it can make money

for you in your sleep. But it's another thing to hear comments from real, live people. Here are a few of my

favorites.

· "We're seeing this impressive new revenue

stream without incurring any cost. We're

maximizing our previously unsold inventory,

and our revenue per page figure continues to
grow."

Now, another thing you might be concerned about is

whether the ads will clash with the look, feel, and colors
scheme you've got going with your site. Don't worry. You

can customize the appearance of ads and choose from a
wide range of colors and templates. Same thing goes for

your search results page. And reports are customizable,

too. Google provides flexible reporting tools that allow you
to group your pages any which way you want.

That means you can view your results by URL,

domain, ad type, category and more so that you can figure

out where your earnings are coming from.

How do I Get Started?

It's easy to get started with AdSense and it only

takes a few minutes. You fill out one single online

application and that's it. Once you're approved, it takes
only minutes to set up AdSense; all you have to do is copy

and paste a designated block of HTML into the source code
for your site. Once you do that, targeted ads will start

showing up on your website

Obviously, there are some kinds of ads you wouldn't

want to have on your site, such as pornographic ones or

ads for sleazy multi-level marketing schemes that scream

"Make $30,000 a month just for watching TV!" in big red
letters.

Well, you can put your mind at ease. Google has an

ad review process that checks the ads they send to your

site. This process ensures that the ads that you serve up

are family-friendly and that they comply with Google's
strict editorial guidelines.

Google's ad-screening team combines sensitive

language filters, input from site owners like you, and a

team of linguists with good old common sense to filter out

ads that could be inappropriate for your content. And if
that's not enough, you have to capability to block

competitive ads and choose your own default ads. That's
another nice feature: Google kind of lets you run your own

show.