PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of
promoting a business 'online'. Some of them are listed below:
•
Get launched immediately. PPC advertisements are implemented very quickly -
they can go 'online' within an hour after winning the bid and paying for it.
•
Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality
or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who
are actually looking for specific products and/or services that you offer - those
who are more likely to become a 'lead' (a convert) and complete a transaction
(either by buying your product or subscribing to the service that you are offering.
•
Widen your reach. PPC advertising provides additional traffic to your site, aside
from the natural or "organic" search engines.
•
Track your investment. PPC advertising makes use of a tracking system that will
determine exactly who comes to the website and what they do once they arrive -
the length of their stay on the site and the number of pages (including the actual
pages) that they view. These are valuable tools in determining statistics such as
return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the
percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click
campaign:
1. Know your product.
Take an inventory of the product and/or services that you have to offer (before
anything else).
2. Stay within the budget.
Determine your daily or monthly budget; and stay with it. This means keeping
your budget in mind, avoiding bidding wars if possible.
3. Bid just right.
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