Am I Going to Make a Lot of Money Off of This?

While we can't guarantee results, of course, since a

lot of your success lies in your own hands, we wouldn't
have written this book if we didn't believe in the power of

Google AdSense. A lot of webmasters are making a lot of
money off of AdSense, and there's no reason you shouldn't

be one of them.

The amount of money you can make with Google

AdSense mainly depends on what user needs your Website

fills. For instance, a site about women's issues can make
some serious bucks on AdSense because of the high level

of competition for related keywords.

The CPC (cost per click) is the amount you get paid

every time a user clicks on one of those ad banners. CPC

rates for competitive keywords can be more than $1,
which translates directly to your site's earning potential

within the program.

However, if you're in a less competitive market,

you'll make less money--that's just a fact of life. Still, it's

unusual to see anyone using Google AdSense report
earnings of less than an effective $1 CPM (cost per 1000

impressions), and the average runs in the range of $4-$5

CPM. Some people are making an effective CPM of $15 or
more with AdSense. Oh, and best yet, this is all after

Google takes its commission.

About that commission...commission is definitely one

thing is that's a little bit ambiguous with AdSense. Google doesn't publicize it's "cut", and only displays the

publisher's cut in proprietary member reports, so getting
good, accurate information on this has been difficult.