Building Content-Rich Sites

Posted by shruthi | 10:37 AM


First off, why would you want to build content-rich
websites? The short answer is "Because it keeps people on
your site for awhile, it makes them come back, and they
tell their friends about that site."
But why? Well, for one thing, people will stay on a
content-rich site because it takes awhile to read an article
or two. Thus, while they're reading the material, their
peripheral vision (off to the sides) notices little ads that
happen to surround that articles.
And if people start to realize that a certain site has
good content that they like, and in particular, different
content that constantly changes and is updated, then
they'll check back to see what's new.
The worst thing in the world to have is a stagnant
website that never changes. People will visit it exactly
twice--the first time to check it out, and the second one to
see what's changed--and when they find out it hasn't
changed, they most likely won't come back. Ever.
What are Content-Rich Sites and Why Have One?
A content-rich site is one that has lots of informative
articles up at it, usually centered around a theme. Most
sites can't quite pull off being WikiPedia, so they specialize.
For instance, you could do a site for dog owners. Possible
articles on that site would cover:
· How to figure out what kind of dog you want
· Where to get a dog
· How to deal with a puppy
· Life stages of a dog
· House-training puppies
· Dog training
· What to feed dogs
· Whether to get more than one dog
· How to socialize dogs with other dogs and with
cats
· Exercise needs of dogs
· Training dogs to do tricks
· Treating fleas
· Common dog ailments and when to go to the
vet
· Dog nutrition
· Taking your dog on a trip

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