Business nowadays is doing different kinds of austerity measures when it comes to
advertising their products and services. This is because of high rates of placing ads on
print and on television. But there is a fast growing approach that businessmen can utilize
to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing Internet marketing popularity is PPC advertising. This is a
technique used in search engine marketing that requires one to pay a fee every time
someone clicks an ad on your website. Usually this placement is done through a bidding
process. If you are a top bidder for your keywords/phrases, you are sure to be on the
number one spot on all search engines. Just be sure of the effectiveness of your ad copy
to get the most number of clicks you need for your business.
PPC – The Pros
1. You need not be a genius in computer and technology to be able to run this ad
campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You
can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
PPC – The Cons
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors
or people playing pranks on search engines. This hassle wastes money you put
in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on
the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in
the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should
be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a
qualified consumer or buyer of your product. PPC advertising leads your customers to
you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get
your desired results fast. They will have your website live within just a few hours which
means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored
search results for free. You just have to choose the keywords related to your site and
business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers
have effectively targeted their audience and set their own price per click. PPC
advertising networks provide the platform to identify the desired audience by geographic
setting, topic and industry. These networks have a list of websites of the publishers
where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a
certain advertiser. If its still competitive, would it be even listed among the paid search
lists or does it generate sales? Of course, if the advertiser made the highest bid, the
better chances the ad will be seen in the search engine. These networks too provide
protection for the advertisers against click fraud. This advertising set-up allows
advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks.
Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to
select at least 10 "
very specific
" keywords that would give you the best traffic in the
search. Then, write the ad creatively but straightforward. Tell the truth about your
product or service and do not lie. Good thing if your product or service will not disappoint
those that are relying on your ad's promise - but what if it did otherwise? Important too is
the clarity of the ad. Do not use very vague languages. Include important details like the
price.
Important!
You should also remember to budget your bids. Do not go overbidding
because you will only lose your money and do not go so low that your ads will never get
the chance to show up. Check your profit against your spending. If you see no progress
then most likely you have to drop your ad campaign.
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