Know how to bid right - a bid that is too high can exhaust all of your money, while
a bid that is too low can make you lose that spot.
. Watch the bottom line.
Measure your profit margin against your spending or expenses. Know when to
stop and terminate your PPC program - if you spend more on advertising but
have little or no sales at all.
. Find the right keywords.
Decide which keyword phrases to opt and bid for. Do some keyword research,
either by actually looking at existing search terms or with the use of online
keyword suggestion tools, to know which terms are mostly used when searching
for items that are related to your business. Focus on specific keywords, not on
general ones.
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