I know the notion of creating your very own content-

rich website might be a little intimidating, but you can do

it. It's not hard. You don't have to be a good write to

have good content on your site. In fact, you don't have to
be a writer at all. There are plenty of successful people

who make a lot of money from Google AdSense and they
don't write a word of that content. We'll talk more about

that later, but you can hire writers, or have guest writers--

it's not hard.

Anyone can create a content-rich Website by

following a few key points:

· Have some discipline--maintain your site.
· Update that site often. Having a schedule is

best.

· Be able to beg, borrow, or commission content

Note: The easiest way of creating an html website is using

a WYSIYUG (what you see is what you get) html editor.

Some of the most popular ones are Frontpage and
Dreaweaver but they are very expensive.

Here's a free html editor, which is equally good:

http://www.imsuccessguide.com/freewebsitebuilder

Discipline is key

The articles you'll want to have on your site should

be short enough so that someone can read them in about

5 minutes. This means you want to stick to articles of 250
to 750 words, with 300 to 600 words optimal. To give you

an idea, a single page in a published novel has about 300

words.

Of course, your real purpose in putting up all these

nice little short articles and changing them out frequently
is not to just put information out into the world. It is to

have a site that people will come back to so that they will

see the Google AdSense ads, and click on them, and then
you will get checks in the mail.

That's a key point, so I'm going to repeat it:

The purpose of having a content-rich

website is to attract people to it, again and

again, so that they will see the ads and click

on them.

First off, why would you want to build content-rich

websites? The short answer is "Because it keeps people on

your site for awhile, it makes them come back, and they

tell their friends about that site."

But why? Well, for one thing, people will stay on a

content-rich site because it takes awhile to read an article
or two. Thus, while they're reading the material, their

peripheral vision (off to the sides) notices little ads that

happen to surround that articles.

And if people start to realize that a certain site has

good content that they like, and in particular, different
content that constantly changes and is updated, then

they'll check back to see what's new.

The worst thing in the world to have is a stagnant

website that never changes. People will visit it exactly

twice--the first time to check it out, and the second one to
see what's changed--and when they find out it hasn't

changed, they most likely won't come back. Ever.

What are Content-Rich Sites and Why Have One?

A content-rich site is one that has lots of informative

articles up at it, usually centered around a theme. Most
sites can't quite pull off being WikiPedia, so they specialize.

For instance, you could do a site for dog owners. Possible

articles on that site would cover:

· How to figure out what kind of dog you want
· Where to get a dog
· How to deal with a puppy
· Life stages of a dog
· House-training puppies
· Dog training
· What to feed dogs
· Whether to get more than one dog
· How to socialize dogs with other dogs and with

cats

· Exercise needs of dogs
· Training dogs to do tricks
· Treating fleas
· Common dog ailments and when to go to the

vet

· Dog nutrition
· Taking your dog on a trip

While we can't guarantee results, of course, since a

lot of your success lies in your own hands, we wouldn't
have written this book if we didn't believe in the power of

Google AdSense. A lot of webmasters are making a lot of
money off of AdSense, and there's no reason you shouldn't

be one of them.

The amount of money you can make with Google

AdSense mainly depends on what user needs your Website

fills. For instance, a site about women's issues can make
some serious bucks on AdSense because of the high level

of competition for related keywords.

The CPC (cost per click) is the amount you get paid

every time a user clicks on one of those ad banners. CPC

rates for competitive keywords can be more than $1,
which translates directly to your site's earning potential

within the program.

However, if you're in a less competitive market,

you'll make less money--that's just a fact of life. Still, it's

unusual to see anyone using Google AdSense report
earnings of less than an effective $1 CPM (cost per 1000

impressions), and the average runs in the range of $4-$5

CPM. Some people are making an effective CPM of $15 or
more with AdSense. Oh, and best yet, this is all after

Google takes its commission.

About that commission...commission is definitely one

thing is that's a little bit ambiguous with AdSense. Google doesn't publicize it's "cut", and only displays the

publisher's cut in proprietary member reports, so getting
good, accurate information on this has been difficult.

It's one thing to hear about all the great advantages

Google AdSense offers, including how it can make money

for you in your sleep. But it's another thing to hear comments from real, live people. Here are a few of my

favorites.

· "We're seeing this impressive new revenue

stream without incurring any cost. We're

maximizing our previously unsold inventory,

and our revenue per page figure continues to
grow."

Now, another thing you might be concerned about is

whether the ads will clash with the look, feel, and colors
scheme you've got going with your site. Don't worry. You

can customize the appearance of ads and choose from a
wide range of colors and templates. Same thing goes for

your search results page. And reports are customizable,

too. Google provides flexible reporting tools that allow you
to group your pages any which way you want.

That means you can view your results by URL,

domain, ad type, category and more so that you can figure

out where your earnings are coming from.

How do I Get Started?

It's easy to get started with AdSense and it only

takes a few minutes. You fill out one single online

application and that's it. Once you're approved, it takes
only minutes to set up AdSense; all you have to do is copy

and paste a designated block of HTML into the source code
for your site. Once you do that, targeted ads will start

showing up on your website

Obviously, there are some kinds of ads you wouldn't

want to have on your site, such as pornographic ones or

ads for sleazy multi-level marketing schemes that scream

"Make $30,000 a month just for watching TV!" in big red
letters.

Well, you can put your mind at ease. Google has an

ad review process that checks the ads they send to your

site. This process ensures that the ads that you serve up

are family-friendly and that they comply with Google's
strict editorial guidelines.

Google's ad-screening team combines sensitive

language filters, input from site owners like you, and a

team of linguists with good old common sense to filter out

ads that could be inappropriate for your content. And if
that's not enough, you have to capability to block

competitive ads and choose your own default ads. That's
another nice feature: Google kind of lets you run your own

show.

In three words, earn you money. More relevant ads

on your pages translates into more clicks--and more
money that you receive. Because when users click on an ad, Google will pay you. If you've set up your own sales

team, you'll get an additional benefit: AdSense
complements their efforts. It doesn't compete with them.

With AdSense, you get a reporting page that gives you a
breakdown on how your ads are doing and what they're

bringing in.

Google has a huge advertiser base, so they have ads

for all kinds of businesses and for just about every type of
content no matter how broad or specialized it is. And since Google provides the ads, you don't have to spend time

talking to your advertisers.

AdSense represents advertisers that span the

spectrum. These advertisers range from large global
brands to small and local companies. And ads are targeted

by geography so global businesses can display local

advertising easily. One more thing: you can use AdSense
in many languages.

So how does AdSense figure out how to do all this

targeted advertising? Well, AdSense has the ability to

deliver relevant ads because the gurus at Google

understand how web pages really work and they're continually refining their technology to make it smarter all

the time.

For example, some words can have several different

meanings depending on context. You've seen th is happen
with "two" and "too" and "to." Google technology is smart

enough to understand these distinctions from the context

that the word appears in, so you get more targeted ads.

When you put a Google search box on your site you

start making money off of web searches that people do on
your site. This ability to search off of your page keeps

them on your site longer--since they can search from right

there where they are--and it will only take you a few
minutes to get AdSense up and running. The best part, of

course, is that AdSense is free for you to use.

If you're into upgrades, Google is now offering

"AdSense Premium", which is CPC based and, for the time

being, offers less flexibility in terms of ad sizes -- only

banners and skyscrapers are currently available. You can
apply using existing Adsense accounts, or you can request

a new account. Applicants are usually notified within a day
as to whether they've been accepted for the program.

Here's the thing you need to know: Google has no

strict criteria for acceptance into the AdSense program,
and Ad Sense doesn't hit you with a minimum traffic

requirement. The only criteria they're really sticky about is
the standard "acceptable content" requirements, and that's

pretty standard almost anywhere.

Google AdSense is a fast and absolutely ridiculously

easy way for people with websites of all types and sizes to

put up and display relevant Google ads on the content
pages of their site and earn money.

Because the Google AdSense ads relate to what your

visitors came to your site to read about, or because the
ads match up to the interests and characteristics of the

kind of people your content attracts, you now have a way
to improve your content pages AND make some serious

bucks off of them.

Google AdSense is also a way for site owners to

provide Google search capability to visitors and to earn
even more money by putting Google ads on the search

results pages. Google AdSense gives you the ability to
earn advertising revenue from every single page on your

website--with a minimal investment of your time

So what kind of ads do you have to put up? That's

the good part--you don't have to decide. Google does it

for you. AdSense always delivers relevant ads that are
precisely targeted--on a page-by-page basis--to the

content that people find on your site. For example, if you

have a page that tells the story of your pet fish, Google
will send you ads for that site that are for pet stores, fish

food, fish bowls, aquariums...you get the picture.

If you decide you want to add a Google search box

to your site, then AdSense will deliver relevant ads

targeted to the Google search results pages that your
visitors' search request generated

Of course, passive income doesn't just happen

overnight, or everyone would be getting it. In the case of the apartment building owner, it took money, time, and

knowledge to set up an S corporation, find a building to
buy, put up the cash to buy it with and get a loan for the

rest, renovate it, then screen and hire the property
manager and maintenance crew. But once that was all

done, checks began rolling in with little or no effort.

Well, Google Adsense is the online equivalent of that.

You'll have to invest just a little bit of time in learning

about it, but once you get it set up you can look forward to
seeing those nice checks roll in. Or, if you're totally online,

seeing money flow into your PayPal account.

You've probably heard a lot about Google AdSense

(which is actually more accurately known as Google

AdSense V1), but you may not know just what it is. Well,
for one thing, it's a one of the hottest new ways to make

money online without having to do a whole lot.

 you

know that passive income is the best kind of income to

have.

Passive income is income that you get without

having to work for it. I know this may sound like some
kind of "pie in the sky" get-rich-quick scheme, but passive

income is for real. In fact, every single billionaire on earth

uses the power of passive income to keep money coming
in while he or she jets off to parties and resorts and such.

The best example of passive income in the physical

world is real estate. When you own an apartment building

and hire a property manager and a maintenance crew to

take care of it for you and collect the rents, all you have to
do is cash the checks that roll in.

Business nowadays is doing different kinds of austerity measures when it comes to

advertising their products and services. This is because of high rates of placing ads on

print and on television. But there is a fast growing approach that businessmen can utilize

to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing Internet marketing popularity is PPC advertising. This is a

technique used in search engine marketing that requires one to pay a fee every time

someone clicks an ad on your website. Usually this placement is done through a bidding

process. If you are a top bidder for your keywords/phrases, you are sure to be on the

number one spot on all search engines. Just be sure of the effectiveness of your ad copy

to get the most number of clicks you need for your business.

PPC – The Pros

1. You need not be a genius in computer and technology to be able to run this ad

campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You

can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

PPC – The Cons

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors

or people playing pranks on search engines. This hassle wastes money you put

in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on

the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in

the long run.

5. Pay-per-click pricing can be costly for long periods of time, therefore, this should

be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a

qualified consumer or buyer of your product. PPC advertising leads your customers to

you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get

your desired results fast. They will have your website live within just a few hours which

means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored

search results for free. You just have to choose the keywords related to your site and

business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers

have effectively targeted their audience and set their own price per click. PPC

advertising networks provide the platform to identify the desired audience by geographic

setting, topic and industry. These networks have a list of websites of the publishers

where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a

certain advertiser. If its still competitive, would it be even listed among the paid search

lists or does it generate sales? Of course, if the advertiser made the highest bid, the

better chances the ad will be seen in the search engine. These networks too provide

protection for the advertisers against click fraud. This advertising set-up allows

advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks.

Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to

select at least 10 "

very specific

" keywords that would give you the best traffic in the

search. Then, write the ad creatively but straightforward. Tell the truth about your

product or service and do not lie. Good thing if your product or service will not disappoint

those that are relying on your ad's promise - but what if it did otherwise? Important too is

the clarity of the ad. Do not use very vague languages. Include important details like the

price.

Important!

You should also remember to budget your bids. Do not go overbidding

because you will only lose your money and do not go so low that your ads will never get

the chance to show up. Check your profit against your spending. If you see no progress

then most likely you have to drop your ad campaign.

Your web content should be regularly updated and checked for spelling and

grammatical errors. There should be no broken links or images. The website

should be simple - designed in such a way that it will be easy for visitors to

navigate and load. Include contact details to create a good impression among

potential customers

A good PPC ad is that which can persuade and move a searcher. There are

several approaches to this:

Discount offers

Testimonials

Celebrity/famous endorsers

Money-back guarantees

Free trials or sample offers

Freebies

Reverse psychology

Major benefits ("Lose weight")

Direct instructions ("Click here")

Know how to bid right - a bid that is too high can exhaust all of your money, while

a bid that is too low can make you lose that spot.

. Watch the bottom line.

Measure your profit margin against your spending or expenses. Know when to

stop and terminate your PPC program - if you spend more on advertising but

have little or no sales at all.

. Find the right keywords.

Decide which keyword phrases to opt and bid for. Do some keyword research,

either by actually looking at existing search terms or with the use of online

keyword suggestion tools, to know which terms are mostly used when searching

for items that are related to your business. Focus on specific keywords, not on

general ones.

 

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of

promoting a business 'online'. Some of them are listed below:

•

Get launched immediately. PPC advertisements are implemented very quickly -

they can go 'online' within an hour after winning the bid and paying for it.

•

Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality

or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who

are actually looking for specific products and/or services that you offer - those

who are more likely to become a 'lead' (a convert) and complete a transaction

(either by buying your product or subscribing to the service that you are offering.

•

Widen your reach. PPC advertising provides additional traffic to your site, aside

from the natural or "organic" search engines.

•

Track your investment. PPC advertising makes use of a tracking system that will

determine exactly who comes to the website and what they do once they arrive -

the length of their stay on the site and the number of pages (including the actual

pages) that they view. These are valuable tools in determining statistics such as

return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the

percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click

campaign:

1. Know your product.

Take an inventory of the product and/or services that you have to offer (before

anything else).

2. Stay within the budget.

Determine your daily or monthly budget; and stay with it. This means keeping

your budget in mind, avoiding bidding wars if possible.

3. Bid just right.

PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found

on websites, advertising networks, and especially on search engines, PPC advertising

involves sponsored links that are typically in the form of text ads. These are usually

placed close to search results, where an advertiser pays a particular amount to visitors

who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search

engine results and listings. Advertisers do this by buying or bidding on keyword phrases

that are relevant to their products or services - the higher the bid, the higher the spot on

the search results, the more the people will find the ad (and click on it) to go to their

websites (this is why some people call it "keyword auctioning"). Advertisers would then

pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

•

Pay per placement

•

Pay per performance

•

Pay per ranking

•

Pay per position

"The best time to plan a tree is 20 years ago, the next best time is NOW!"

If you have been thinking to create your own personal blog for long times, isn't it your best

time to take

ACTION NOW ?

Just simply take the following 4 steps, you can create your first personal / business blog in

next 45 mins:-

Step #1: Sign up

Web Host

Service

Click

http://www.lunarages.com/id/136688

Step #2: Install WordPress and Choose a Theme

Step #3: Write your first post

Step #4: Promote your blog to your target audience

Get comfortable with some small successes, and the bigger one will follow.

I will see you at the blogger community next time.

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